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Resilient Vinyl Design

Vinyl Flooring

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FLOORTÉ®: Luxury Vinyl Flooring Collection
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At Shaw, luxury vinyl flooring—which we often call resilient—is our forte.  So we’re calling our latest collection Floorté ®.

Floorté® uses high-definition printing for a hardwood or tile look that is highly authentic. Its FOLD N TAP®™ locking system is precision-engineered for an easy installation. Floorté™ floors are also strong, durable, flexible—concealing imperfections of the floor beneath—and waterproof, making Floorté™ a great flooring option on and below ground level.

Floorté’s waterproof qualities make it ideal for high-moisture areas like basements, bathrooms, and mudrooms.  “We’ve been amazed at Floorté’s  waterproof characteristics even after weeks and weeks of testing in the water,” says Drew Hash, director of hard surfaces.

Because Floorté is created using high-definition printing, it provides a look that’s highly authentic.   It’s designed to emulate the top species and colors of hardwood as well as a variety of fossilized wood, stone and concrete visuals!

“You can get the wood look without the high-maintenance, a product that hides imperfections in subfloors, and an easy click system,” said Natalie Cady, director of hard surface marketing.  The fact that it’s waterproof is just icing on the cake.”  

There are three levels of products in Floorté: an 8 mil wear layer, 12 mil wear layer, and a 20 mil wear layer with AmourBead protectant on their surface. Each style comes in beautiful wood looks featuring realistic sawn-face visuals, painted or wire brushed visuals and longer planks, making it even more beautiful.

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