Carpet is Cool

Shaw Builder SF Chari and Shoes on Carpet
Oct 01, 2024 Tracy Daves — Regional Manager of Design & Marketing

Carpet is having a moment. It has been here for decades, and it has staying power. Why is carpet cool? Let me count the ways for you.

Evokes Home
Close your eyes. Now, think about carpet in your home growing up. Evoke those memories: Family, laughter, softness, color, and texture.


Shaw Builder SF Preschooler sitting on shag carpet on stairs

[Throwback picture for proof, circa the 1970’s. Preschooler me with that infamous shag. Carpet is back, but better than ever. No rakes needed.]

Style and Design

Style and design play a huge role with carpet. If you dream it, we can make it, from menswear inspired looks, nondescript patterns to tonals, loops, and modern geometrics.

Shaw Builder SF 5E808 Clevera Choice carpet in the color100 Twine with a table and chair sitting on the carpet

Check out Expert Choice in this organic cut and loop style. No pattern match offers simple beauty and simple installation. How cool!

Carpet colors are limitless, especially since we are talking secondary areas. With hard surface in the main living areas of the home, we can play with color, style, and design in the cozier spaces with less square yardage. We can be daring and bolder with color in our carpet. Think deep blue hues in the secondary bedrooms. Imagine fun playful patterns in your kids' bedrooms. Your office craves smart pulled down, fun geometrics. Think resi-mercial or contra-dential. Bonus, it’s extra quiet, too, so you can concentrate and get your work done.

And from your primary bedrooms to your closets, you can truly customize your look and choose a fun, bold, whimsical color, from pale pink in a nursery, to striking black tonal in a media room. Don’t forget stair runners for safety and beauty. Imagine the possibilities! A coastal grandma sisal. A jute visual. Amid-century modern with a diamond or lantern pattern. Even to grandpa chic in a classic plaid or herringbone.

The oversized basketweave pattern in Chic Style is our most fun and dramatic loop yet!

Life Is Meant to be Lived.

Texture plays such a key role as well. The soft texture of carpet on your fingertips and sinking your toes into the twist can’t be done with any other floor. It’s a cozy place to land. It’s a great spot to set up a board game, play Uno with your kiddos and friends, watch a movie, build a fort. Our fur babies and pets love to lounge and nap on carpet, area rugs, and stair runners. Plus, real life gets messy. Rest easy. Options like Endurance Enhanced and Pet Perfect With R2X or ColorGuard, give you permission to live life well on your floors. You have so many options from loops and tonals to textures and patterns.

Happy Place is aptly named for the fun sophisticated pattern it ushers in. Leggings and slippers welcomed for added Hygge!

Shaw Builder SF Carpet ZB363 Happy Place color 450 Indigo

Remember, carpet is cool! And it is also textured, soft, beautiful, modern, luxurious, cleanable, resilient, durable, safe, warm, comfy, cozy, quiet, insulating, on-trend, classic, groovy, awesome, affordable, attainable, timeless…. I could go on and on. Which one is your favorite?