Shaw Advantages

Design Center Training Services

Design Center Training Services
We offer inspiring and educational Design Center / dealer showroom training.

Christine Slaughter

After receiving her B.S. degree in Design from U.C. Davis, Christine Slaughter has worked for high-end interior design firms, retail, developers, and builders. With over ten years’ experience in the design field and a passion to teach, Christine joined Shaw Industries as the West Coast Merchandising Manager. Christine has been featured on HGTV, numerous talk radio shows, published in various builder newsletters and several women’s shelter magazines. She is an expert at training customers in all aspects of flooring.


Tracy Daves

Tracy Daves has been the Director of Design and Marketing for Shaw Floors on the East Coast for 13 years. She is a time juggling wife, mom, designer, and chicken lady that travels extensively chatting up designers on single and multi-family trends. Tracy specializes in flooring product knowledge and designing from the ground up. You may have seen her showcasing Shaw Floors on HGTV’s Smart and Green Homes, in House Beautiful’s Kitchen of the year, on several episodes of Lifetime’s Designing Spaces, Ship Shape TV, and Shaw Floors You Tube channel.

We offer inspiring and educational Design Center / dealer showroom training focused on:

  • Selecting the right flooring for your home buyers
  • Driving upgrades
  • Product knowledge
  • Carpet / hard surface color and design trends
  • Shaw Green Edge training
  • Design Center merchandising consultations
  • Dealer outside sales training on Home Foundations
  • Builder sales agents selling from model
  • Regional meetings with purchasing managers
  • Design / redesign showrooms
  • Anderson Design Center tours
  • V.O.C. (Voice of Customer)"involve designers" feedback
  • Special event training - Certified CEM credit courses