Shaw Advantages

Design Center Training Services

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Design Center Training Services
We offer inspiring and educational Design Center / dealer showroom training.

Christine Slaughter

After receiving her B.S. degree in Design from U.C. Davis, Christine Slaughter has worked for high-end interior design firms, retail, developers, and builders. With over ten years’ experience in the design field and a passion to teach, Christine joined Shaw Industries as the West Coast Merchandising Manager. Christine has been featured on HGTV, numerous talk radio shows, published in various builder newsletters and several women’s shelter magazines. She is an expert at training customers in all aspects of flooring.


Tracy Daves

Tracy Daves received her Interior Design certification from Charleston, SC and has worked nearly fifteen years with flooring dealers and in builder design centers. Tracy joined Shaw Industries in 2005 as the East Coast Design Center Manager. Tracy has been featured on HGTV, numerous talk and radio shows, flooring blogs, and in several women's shelter magazines such as House Beautiful. Her specialty is training designers and sales personnel on all aspects of flooring including design and environmental trends. She is passionate about her role as a wife, mother, flooring expert, and volunteer for women's shelters.

We offer inspiring and educational Design Center / dealer showroom training focused on:

  • Selecting the right flooring for your home buyers
  • Driving upgrades
  • Product knowledge
  • Carpet / hard surface color and design trends
  • Shaw Green Edge training
  • Design Center merchandising consultations
  • Dealer outside sales training on Home Foundations
  • Builder sales agents selling from model
  • Regional meetings with purchasing managers
  • Design / redesign showrooms
  • Anderson Design Center tours
  • V.O.C. (Voice of Customer)"involve designers" feedback
  • Special event training - Certified CEM credit courses