With a look so natural and authentic, our laminate flooring might have you wondering just how we manage to make it look so much like real hardwood. The answer might surprise you.
Believe it or not, we start with real wood. We take the leftover wood fiber from the hardwood manufacturing process (you know, the stuff that other manufacturers send to a landfill) and use it to create our unique coreboard, OptiCore®. OptiCore is backed with melamine, which provides stability and moisture resistance, and topped with what we like to call the “decorative layer.” This is the part that gives the laminate its beautiful, natural hardwood look.
The decorative layer, or photographic layer, is a high quality photograph of our most beautiful hardwood. Our hardwood design team creates products based on current trends in color and texture, and then we create our own images from the products they design. Our photographs are beautiful, high-resolution images with vibrant colors and stunning detail that give the product its realistic look.